A Boostrappers Guide to Scaling Without VC
FREE VIDEO: A Bootstrappers Guide to Scaling without VC. On this webinar for the Dell Women's Entrepreneur Network, Leela explains the steps you need to take to create an internal process that allows you to scale your own sales while retaining full control of your business.
Yes, You Absolutely Can Scale Your Business Without VC Funding
In this session, Leela Cosgrove of Strategic Anarchy, will share the steps you need to take to create an internal process that allows you to scale your own sales while retaining full control of your business.
There’s a common misconception that bootstrapping is fine to start with, but that it doesn’t scale. Leela Cosgrove has worked with companies to build from nothing to $2M-$50M+ – while retaining 100% of their equity – by structuring scalable sales processes and systems.
But, look - if scaling your business was a simple as hiring some sales people, you'd probably be a multi-millionaire by now.
But harsh reality is, it's not so simple.
If only the sales people were as good as selling your product as they sounded when you interviewed them.
But now it seems they’re more interested in selling you on why sales is hard in this economy right now and why they can’t meet their targets.
It’s no surprise we commonly see founders bouncing back and forth between doing all the sales themselves and outsourcing sales - only to find it to be a futile experience.
All while you still close more business on your own than the sales team ever does.
But that’s not going to scale.
And if entrepreneurship has taught you anything it’s that you are not as scalable as you thought you were - and if the entire goal of business is to have people working for you - it’s critical to solve this puzzle.
As interest rates rise and inflation is still a concern - it’s no wonder many hope for a VC payday. But even that money is drying up, and it’s 10x as hard getting funding if you’re a woman.
But what if I told you didn’t have to wait for the VC payday and that you could just make that money now?
What if you could structure your sales process such that you could transfer your extensive knowledge and experience to your team?
So they could nail communicating the value of what you do your prospects?
Because until you do, you’re on the hook for every sale your business needs to make.
Recently, I ran a webinar for the Dell Women’s Entrepreneur Network (DWEN) on exactly this topic where I discussed:
Why hiring “salespeople” is the biggest mistake you can make if you want to scale your business - and who to hire instead
How to transition the sales process away from yourself without having to spend hundreds of thousands on salaries
The highest converting (and profitable) sales models that are working in the economy right now
How to create a high performance sales culture without being a micro manager… and much much more
If you’d like to get your hands on the webinar, click the button below and we’ll send you out a copy.
About Us
We go beyond the bottom line – or even triple bottom line – to help our clients not only exponentially grow their businesses, but to do so in a way that’s sustainable: financially, physically, mentally and spiritually.
With more than 40 years of combined experience in managing and training sales teams, we optimise a company's sales process through our “Iron Cage” software and management system. It allows us to not only to increase sales outcomes (typically by at least 3x within 4-6 months), but to do so virtually.
We believe all organisations are top-down, so we work closely with founders and CEOs to ensure that they are operating optimally.
CEO, FOUNDER
Leela Cosgrove
"Leela Cosgrove breaks the mould of traditional CEOs. But she's clearly a force to be reckoned with.”
American Express
“One of Australia’s most sought after mentors and speakers.”
Kochie’s Business Builders
Leela is a Founder, CEO, Investor, and Business Witch. She was named in the top 50 fast growth companies in Australia and top 8 of Female Founded Companies in the Asia Pacific Region
• Has been named as one of Australia’s top 25 female entrepreneurs
• Is the Australian Chapter Leader for the Dell Women's
Entrepreneur Network
• Has spent time on Necker Island with Richard Branson
• Has collaborated with Fashion icon Hermes and with Virgin Australia
• Was nominated for the Veuve Clicquot "New Generation" entrepreneur award
• Has spoken at TED and presents throughout Australia, the US, Europe and Asia.
SALES DIRECTOR, FOUNDER
Gulliver Giles
Gulliver has been described as “the best sales trainer on the planet”. His Sword of Sales system and his famous Armor of God objection handling system have revolutionised the sales industry – in the best possible way.
Gulliver is a sales expert with 20 years of experience in creating sales systems, including his world famous Armor of God objection handling system
Gulliver’s mission is to re-educate the world about sales and salespeople – his firm belief is that, despite its reputation, sales is NOT evil, and that real salespeople sell from a place of love, not manipulation..
He is Sales Director for Strategic Anarchy and The 8 Percent: recently named in the top 50 fast growth companies in Australia by the largest Financial Publication in the world – the organisation was in the top 8 of Female Founded Companies listed
• Spent time on Necker Island with Richard Branson
• Has presented on sales throughout Australia, the US and Asia.